Brevo integration

Some leads answer a text in minutes and ignore email for days. Put every lead from your ads on a Brevo list the moment they submit, and your email, SMS and WhatsApp follow-up all start from the same contact.

  • Built-in integration
  • Landing pages, Quiz funnels, Workflows (beta)

Why connect it

Why Brevo and LanderLab

  • Email, SMS and WhatsApp from one contact

    The lead lands as one Brevo contact, so the same automation can text first, email second and follow up on WhatsApp without merging records.

  • Follow-up that starts on submit

    Leads land on the list as they submit, so the list's automation sends the first message while they still remember asking.

  • Paid leads kept apart from customers

    A list per offer keeps your promos to past buyers away from someone who filled a form an hour ago, and the reverse.

  • Filter the leads you pay to message

    Brevo is a LanderLab Workflows (beta) action. A Filter or If node in front keeps leads you can't serve off the list, and off your SMS bill.

  • The campaign on every contact

    UTMs, the click ID, the page and the A/B variant can sit in contact attributes, so Brevo's CRM shows which ad produced each deal.

Brevo on your landing pages

Paid leads in debt relief, insurance and home services are won on speed and channel. The lead who filled in a form at lunch will answer a text before they open an email, and the one who ignores both might still read a WhatsApp message. Brevo sends all three from one contact record, which is why it pairs well with pages built for paid traffic.

Each lead from a LanderLab landing page or quiz funnel becomes a contact on the Brevo list you choose, with the answers and the campaign as attributes, the moment the form is sent. You connect your Brevo account once, and the list's automation takes it from there.

Contacts into a Brevo list

Connect Brevo and each form submit becomes a contact in the Brevo list you choose, the moment the form is sent. Brevo is also an action in LanderLab Workflows (beta), so you can send leads to it from a workflow that runs on every new lead from the pages you connect, with a Filter or an If node in front when only some leads should get there.

Keep new leads apart from customers

Brevo campaigns and automations are aimed at lists, and a contact can sit on more than one. Give leads from your paid pages their own list, one per offer if you run several, and a campaign to past buyers never reaches someone who filled in a form an hour ago.

Welcome emails and texts that go out on submit

A Brevo automation can start when a contact is added to a list. Build one welcome sequence for each offer's list and every lead from that page gets it right after the form is sent, while they still remember what they asked for.

Brevo sends SMS to the number in its SMS attribute, which needs the + sign and the country code. Pages built per country, or a form that asks for the code, give the text step of your automation a number it can actually reach.

Speed to lead you can measure

Send LL Submission Time UTC to an attribute and the exact moment each lead came in sits next to the messages Brevo sent, so slow follow-up is easy to spot. Pair it with utm_campaign and LL Variant ID and Brevo's CRM shows which campaigns and page variants turn into deals, not only into contacts.

Use cases

Ways to use Brevo on paid traffic

  • 01

    Debt relief: a text first, an email second

    A debt relief quiz on Microsoft Ads sends each lead to a Brevo list. The automation texts a callback link straight away and emails the program details an hour later, so the lead hears from you on the channel they check first.

  • 02

    Roofing estimates confirmed by SMS

    A roofing estimate page adds each request to a Brevo list per city. The automation sends a text with the inspection window and an email with what to expect, and the office works the same contacts from Brevo's CRM.

  • 03

    B2B webinar from LinkedIn

    A webinar page on LinkedIn ads adds registrants to a Brevo list with company size in an attribute. The automation sends the join link and a reminder, and sales picks the larger accounts from a segment.

FAQ

Brevo integration FAQ

Anything not here, ask us.

Brevo and LanderLab

Should I connect Brevo to my landing pages?

Yes, if you follow up by email and text. Each lead lands as one Brevo contact on the right list as they submit, so every channel starts from the same record and the campaign stays attached.

Is Brevo the same as Sendinblue?

Yes. Sendinblue renamed itself Brevo in 2023.

Do I need Zapier to connect Brevo?

No. LanderLab adds the contact to the Brevo list itself, so the list's automation starts on the submit.

Can I send only qualified leads to Brevo?

Yes. Through a LanderLab workflow, a Filter node in front of the Brevo action decides which leads reach the list.

Can Brevo text my leads?

Yes, when the phone number reaches Brevo's SMS attribute in international format and your Brevo automation has an SMS step.

Can I send quiz answers to Brevo?

Yes. Answers go to contact attributes, ready for segments, automation conditions and personalization.

Other integrations

Plug in the rest of your stack.

Connect Brevo and launch your next page.

Build the page, switch Brevo on and send your ads to it. Free to start, no card.

From one prompt to qualified leads

Watch one prompt become a live solar quote funnel, every lead routed to your buyer, and the leaks flagged before they eat your budget.

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