Drip on your landing pages
Ecommerce brands on Drip run their marketing on tags and workflows: a tag goes on, a workflow starts, a goal takes the buyer out. Paid traffic to a quiz or an advertorial fits that model well, as long as the lead arrives in Drip with the right tag and the answers that make the emails personal.
LanderLab sends each submit on a landing page or quiz funnel to Drip, where it creates or updates the subscriber in the account you pick and applies the page's tags. You connect Drip once and the connection is saved for every page.
Drip subscribers, tagged by page
Each page sends its leads to the Drip account you pick, with the tags every subscriber from that page should get and the form's fields mapped to Drip's. Email is required: Drip uses it to create or update the subscriber.
Each form or quiz submit then reaches Drip in real time.
Tags that start a Drip workflow
In Drip, a workflow can start when a tag is applied. Give each page a tag for its offer and that tag does two jobs: it records where the subscriber came from, and it starts the sequence written for that offer as soon as the lead lands.
Add a goal to the workflow and the shopper who orders is taken out of the sequence, so your buyers don't keep getting the discount reminder.
Keep the A/B variant on the subscriber
Create a custom field in Drip, map LL Variant ID to it, and each subscriber carries the A/B variant of the page they saw. With your store connected to Drip, you can segment on that field and compare the variants by what their subscribers went on to buy.
Give the test time to pay out. A variant's real result in Drip shows up days after the sign-up, once the workflow has sent its emails and the orders have come in, which is exactly when form-fill numbers stop telling you anything.
Ad spend measured against orders
Hidden fields capture utm_campaign and the click ID from the ad's URL. Kept on the Drip subscriber, they let you line up each campaign's spend against the orders its subscribers placed, so you scale the ad sets that bring buyers, not the ones that bring cheap sign-ups.
