Jairene Cruz
Posts from the team that builds LanderLab.
22 posts · Latest Apr 7, 2026 · Page 2
Inbound Lead Generation Explained: What It Is & How It Works
In today’s world, the smartest brands aren’t shouting louder; they’re attracting better. That’s where inbound lead generation changes the game. Instead of interrupting potential customers with cold calls, spammy emails, or annoying pop-ups, you create a magnet of value that naturally pulls them towa
21 min read · Jairene CruzHow to Succeed in Affiliate Marketing Without Social Media
Social media benefits affiliate marketing by providing access to billions of users across demographics and enabling personal connections that build trust. But what if you lack followers or can’t advertise certain products on these platforms? That’s where Affiliate Marketing Without Social Media come
22 min read · Jairene Cruz30 Most Important Lead Generation Metrics & KPIs
In a world run by numbers, metrics are crucial in measuring success. So let’s get this one thing straight: The most important lead generation metrics and key performance indicators (KPIs) are the ones that will measure your goals. Identifying why you’re tracking those data will be the key to improvi
18 min read · Jairene Cruz
How to Set Up Affiliate Links [5 Simple Steps]
Affiliate marketing, paired with strategic media buying, is a powerful way to generate passive income online. Mastering how to set up affiliate links within your paid advertising campaigns creates a direct pathway between potential customers and profitable conversions. Properly implemented tracking
23 min read · Jairene CruzHow to Get Real Estate Leads Without Cold Calling
The real estate industry is the ultimate people business. There are countless ways to connect with potential clients and build relationships that lead to successful transactions. While cold calling ranks high among effective lead generation methods, many real estate agents know they shouldn’t rely o
19 min read · Jairene CruzLanding Page Wireframe: 8 Steps to Plan a Winning Layout
Because digital marketing tends to be a fast-paced environment, it becomes easy to let go of the nuances in the development process during crunch time. Unfortunately, these small details in the design process can often make or break a brand’s launch. One such detail is landing page wireframing. In t
8 min read · Jairene Cruz
What Is UGC? Tips to Use It on Your Landing Page
Content remains king today, as it did in the past. But not just any content, mind you, but helpful content. As consumers become more discerning when purchasing, the need for more valuable content becomes more crucial. One such way of delivering value to the audience is through user-generated content
21 min read · Jairene CruzLead Capture Landing Page: 8 Examples with Best Practices
There are different ways of doing digital marketing. Still, in most campaigns, the idea is to direct the audience to provide their contact information (aka their email) so you can continue nurturing them. These are leads. Businesses do marketing to generate these leads, and one way of getting this i
18 min read · Jairene CruzLanding Page Split Testing vs A/B Testing: Key Differences
You’ve spent countless hours perfecting your ad campaigns. Your targeting is precise, your ad copy is compelling, and you’re driving a steady stream of traffic to your landing pages. But when you check your analytics, the numbers tell a frustrating story: your conversion rates are falling below expe
20 min read · Jairene Cruz
How to Create the Perfect Affiliate Marketing Landing Page
What sets apart affiliate marketers who earn high commissions from those who can’t make their first sale? The key difference often isn’t about what offers they promote. It’s not even about the advertising budget. Instead, it’s about their landing pages. A well-made landing page can turn your below-a
30 min read · Jairene Cruz
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