BeMob on your landing pages
BeMob gives you a tracker without a server to babysit: campaigns, paths with weighted landing pages and offers, cost pulled from the traffic sources it's connected to. What it needs from you is the conversion. When the lead form is on a LanderLab page, LanderLab supplies it: the visit arrives with BeMob's click ID on the URL, a hidden field keeps it, and on submit the page's Webhook integration sends it to BeMob's postback URL, so the lead lands on the path, landing page and offer that produced it.
It's a fit for buyers starting out on push and native, and for teams that want lead gen tracking without hosting anything. LanderLab hosts the pages, BeMob hosts the tracking, and the postback connects the two.
BeMob postbacks from the form, not the thank-you page
A thank-you page pixel depends on the visitor's browser loading it. A postback doesn't. When the form on your LanderLab page is sent, LanderLab posts the conversion straight to BeMob with the click ID from the visit, so the lead is counted even when the visitor closes the tab right after the submit.
For lead gen on push and pop, where visitors bounce fast and browsers block a lot, that's the difference between the leads you got and the leads your tracker heard about.
Landing page weights set on leads
BeMob paths take several landing pages and offers, each with a weight. Put two or three LanderLab variants of the same lead page in one path, let the leads come back, and move the weight to the page with the better cost per lead. BeMob's Smart Rotations can keep a returning visitor on the same path or landing page, so repeat visitors don't muddy the test.
Statuses that match how lead buyers pay
Most lead buyers don't pay for every lead. BeMob lets a postback carry a status, mapped to new, approved, declined or chargeback, and records each status for a click as its own conversion. Your form posts the lead as new, the buyer's postback marks it approved or declined, and BeMob's reports show which sources send leads that get paid.
Pre-landers that keep the click
When a LanderLab page is a pre-lander rather than a lead page, Pass Through URL Params forwards BeMob's click ID and your tokens to every link, including BeMob's own click URLs to the offer. The network's postback then finds its way back to the right campaign.
