ClickMagick on your landing pages
ClickMagick works from UTMs and a tracking code on your pages, not from a redirect, which suits buyers on Meta, Google and LinkedIn who don't want a hop between the ad and the page. Its reports group results by campaign, ad set and ad, and its click audit flags the visits that come from bots. What ties it to money is the conversion, and on a LanderLab page that conversion is the form.
Send your leads to ClickMagick, with the page's Webhook integration calling ClickMagick's postback URL on each submit, and each opt-in is recorded as a conversion on the visitor who made it, matched by visitor ID or email. ClickMagick's Audience Optimization can then pass those conversions to Meta, Google Ads, Microsoft Ads, TikTok, LinkedIn and X, so each platform learns from the people who filled your form.
No redirect, still attributed
ClickMagick's tracking code sits on the page and reads the UTMs your ads already carry, so there's no tracking link between the click and your landing page. Put the code in the page's custom code, or once in your domain's custom code so every LanderLab page on the domain loads it. Your Meta and Google ads point straight at the page, and ClickMagick still knows which ad sent each visitor.
Leads as actions, sales as sales
ClickMagick counts conversions as actions, engagements or sales, each with a label you choose. A LanderLab form fill fits the action: the opt-in, the quote request, the demo booking. When the sale happens later, in your checkout or CRM, it arrives as a sale on the same visitor. ClickMagick's funnel and lifetime value reports then show which ads bring leads that buy, which a form-fill count alone never will.
Feed the ad platforms real conversions
Audience Optimization sends ClickMagick's conversions to the ad platforms in real time, matched with the platform's click ID or the lead's email and phone. With your LanderLab leads going in, a Meta campaign optimizing for leads, a Google campaign bidding on conversions and a LinkedIn campaign for demos all learn from the same set of real form fills.
Judge landing pages on people, not traffic
A landing page test on cold traffic can be decided by a burst of bot clicks. ClickMagick's audit separates those visits from real ones, and the leads posted from the page tell you which variant converts the people who are left. Keep the test running in LanderLab's A/B testing, read the verdict in ClickMagick.
