CPV Lab Pro integration

CPV Lab Pro can count an opt-in and a sale as separate events on the same click. LanderLab gives it the opt-in: every form fill on your page is posted back with CPV Lab's click ID the moment it's sent.

  • Webhook
  • Landing pages, Quiz funnels, Workflows (beta, by HTTP Request)

Why connect it

Why CPV Lab Pro and LanderLab

  • Opt-ins and sales in separate columns

    CPV Lab's lead capture campaigns count the opt-in and the later conversion apart, so you see how many leads each landing page makes and how many of them buy.

  • Lead details in custom fields

    CPV Lab can store extra data from a postback in up to five custom fields, so a lead's state or coverage type can sit on the conversion.

  • Only the statuses you count

    CPV Lab can accept conversions only for the statuses you list, so pending or rejected leads don't inflate revenue.

  • Landing page shares set on leads

    Split traffic between LanderLab pages by share in one campaign, and move the share to the page with the better cost per lead.

  • Your server, or CPV One

    Run CPV Lab Pro on your own server, or CPV One in the cloud. Your pages post back the same way.

CPV Lab Pro on your landing pages

CPV Lab Pro was built for funnels where the lead and the sale are different moments. Its lead capture campaigns count opt-ins in their own column, next to the conversions the offer reports later, and its campaign setup splits traffic between landing pages and offers by share. LanderLab supplies the page and the opt-in: the visit arrives with CPV Lab's click ID, a hidden field keeps it, and on submit the page's Webhook integration sends it to your CPV Lab's postback URL.

It suits buyers who host their own tracker for control over data and cost, and agencies running several clients on one install. LanderLab stores each lead with its page, variant and UTMs, CPV Lab stores the click, the cost and the revenue, and the postback ties them together.

The opt-in counted where it happens

In a lead capture funnel, the form on the landing page is the first win. When it lives on a LanderLab page, LanderLab posts it to CPV Lab with the click ID the visit arrived with, so the opt-in lands on the campaign, the landing page and the traffic source that produced it. The offer's later conversion comes back on the same click, and the gap between the two columns is your lead quality, by source.

Landing page shares with leads behind them

CPV Lab splits a campaign's traffic between landing pages and offers by share, and its multiple paths campaigns let different audiences take different routes. Put several LanderLab variants of the same page in one campaign and the leads posted back decide which one keeps the traffic. Nothing changes on the pages when you move the share.

Lead data on the conversion

CPV Lab's postback can carry a status, a transaction ID and up to five custom fields. Send a quiz answer like state or age band in a custom field and it becomes something you can filter conversions by in CPV Lab, while the full lead, every answer included, stays in LanderLab's Leads tab.

A tracker you own, pages you don't have to host

Running CPV Lab Pro on your own server keeps your click and revenue data with you. LanderLab keeps the pages off that server: they're published on your domain from LanderLab, built in an editor instead of uploaded as files, and changed with a republish. Your tracker stays a tracker.

Use cases

Ways to use CPV Lab Pro on paid traffic

  • 01

    Final expense opt-ins on Facebook

    A lead capture campaign with a LanderLab quiz as the opt-in and a call offer after it. Opt-ins post back from the quiz, the offer reports the conversions, and CPV Lab shows which ad sets bring leads that convert.

  • 02

    Home improvement leads across three landing pages

    Three LanderLab variants split by share in one campaign on native. The leads posted back move the share to the page with the lowest cost per lead.

  • 03

    An agency's clients on one install

    An agency runs several clients' campaigns in its own CPV Lab, each pointing at the client's LanderLab pages. Every client's leads land on their own campaigns, with the data on the agency's server.

FAQ

CPV Lab Pro integration FAQ

Anything not here, ask us.

CPV Lab Pro and LanderLab

Is CPV Lab Pro worth connecting to my landing pages?

If CPV Lab tracks your campaigns, yes. The postback puts your form leads on the landing page and source that produced them, next to the offer's conversions.

Does it work with a self-hosted CPV Lab?

Yes. The postback goes to your own CPV Lab domain, and works the same with CPV One.

Do I need Zapier to send leads to CPV Lab?

No. Your CPV Lab receives the postback from the page's webhook directly on every submit, so the only systems in the loop are the two you already run.

Can I send quiz answers to CPV Lab?

Yes, up to five of them, in CPV Lab's custom fields. The rest stay on the lead in LanderLab.

Will CPV Lab see my click ID and UTMs?

Yes. CPV Lab's subid travels from the page URL back to your tracker with each lead, and Pass Through URL Params carries it and your UTMs on to the offer step.

Other integrations

Plug in the rest of your stack.

Connect CPV Lab Pro and launch your next page.

Build the page, switch CPV Lab Pro on and send your ads to it. Free to start, no card.

From one prompt to qualified leads

Watch one prompt become a live solar quote funnel, every lead routed to your buyer, and the leaks flagged before they eat your budget.

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