Trackier on your landing pages
Trackier runs the business side of a partner program: campaigns, publishers, payouts, goals and the fraud rules that protect them. What it needs from the advertiser is a trustworthy conversion. When the landing page is built in LanderLab, the publisher's click arrives with Trackier's click ID on the URL, a hidden field keeps it, and on submit the page's Webhook integration sends it to Trackier's postback URL, credited to the publisher and the campaign.
It fits lead gen networks running publishers to their own landing pages, brands paying affiliates per lead, and agencies managing programs for clients. The lead itself stays with you, in LanderLab and in whatever CRM or buyer you send it to.
Trackier conversions from your own landing pages
A publisher's Trackier link sends the visitor to your LanderLab page with the click ID on the URL. When the form is sent, LanderLab posts the conversion back to Trackier with that click ID, and Trackier credits the publisher and the campaign. Your advertiser security token travels with it, so Trackier knows the conversion came from you.
Goals for each step of the lead
Trackier campaigns can pay on more than one goal, each with its own revenue and payout, fixed or a percentage. Make the form fill the first goal and let your call center or buyer post the next ones: qualified, contacted, sold. Publishers see what their traffic earns at each stage, and you pay the stage that matters most to you.
Lead quality in the publisher report
Trackier's postback can carry sub values with the conversion, so a lead's state or product interest can travel with it, and its statuses let a later postback reject a lead your buyer returned. Put the two together and the publisher report shows not just how many leads each partner sent, but how many held up.
Trackier's anti-fraud rules can then act on the publishers whose numbers don't add up, before the next payout run.
Landing page splits on leads
On its higher plans, Trackier can split a campaign's traffic between landing pages by percentage. Point the split at LanderLab variants and the conversions posted back show which page turns publisher traffic into leads. Inside LanderLab, the A/B variant also travels with each lead, so you can read the same test from either side.
