FunnelFlux Pro on your landing pages
FunnelFlux Pro thinks in funnels: a traffic source node, condition nodes that route by geo or device, rotators, landing pages, offers, each one measured. The pages themselves come from somewhere else, and that's where LanderLab fits. Build the advertorial, the quiz and the lead form in LanderLab, drop their URLs into landing page nodes, and FunnelFlux decides who sees which.
When a visitor fills a form on one of those pages, the page's Webhook integration sends the lead to FunnelFlux's postback URL with the hit ID a hidden field kept, so the conversion lands on the exact path through the funnel that produced it. The funnel map stops being a picture of traffic and becomes a picture of where the leads come from.
Build the funnel in FunnelFlux, the pages in LanderLab
FunnelFlux's builder is a flowchart: traffic comes in, conditions sort it, rotators split it, landing pages warm it up and offers convert it. Every landing page node needs a page, and building those pages is LanderLab's job: advertorials, listicles, multi-step quizzes and lead forms, published on your own domain and edited without touching the funnel.
Swap a headline or a whole page in LanderLab and the funnel keeps running. Add a new landing page node in FunnelFlux and it points at a page that's already live.
Leads on the hit that produced them
FunnelFlux tags each step of a visit with a hit ID. LanderLab posts the lead back with it when the form is sent, server to server, so FunnelFlux knows not just that a lead happened but which route got it there: which condition branch, which rotator slot, which landing page. That's the data its reports need to show cost and revenue per path.
Route by what the visitor is, test what they see
FunnelFlux's condition nodes route on geo, device, ISP and URL tokens, and its page groups split traffic between landing pages by weight. Use the conditions to send each state, device or audience to the right LanderLab page, and the page groups to test two versions of it. Each test is judged on the leads posted back, which is the number your payout depends on.
Multi-step funnels that keep their context
In an advertorial to quiz to offer funnel, the visitor crosses several pages. FunnelFlux's action links move them between nodes, and LanderLab's Pass Through URL Params forwards every parameter on the page URL to every link on the page, so the tracking context survives each step instead of stopping at the first page.
