Binom on your landing pages
Binom redirects the click to your LanderLab page with its click ID on the URL and logs everything it knows about the visit: the source, the campaign, the tokens your traffic source passes. The form is where the value shows up, and the page sends it back: a hidden field keeps Binom's click ID, and on submit the page's Webhook integration calls your Binom postback URL with it, so the lead joins the click already on record.
It fits push, pop and native buyers who run Binom on their own server, or on Binom's cloud plans, and want lead data to live where their clicks and costs already are. LanderLab builds and hosts the pages, Binom decides who sees which one, and every lead closes the loop.
Binom postbacks from your LanderLab form
Binom redirects the click to your LanderLab page with its click ID on the URL, and Pass Through URL Params keeps that ID on every link out of the page. When the visitor sends the form, the conversion is posted back to your own Binom with the click ID, server to server, and matched to the click Binom already logged.
Tracking data on a server you run
Host Binom yourself and the conversions from your pages land on your server, next to the clicks and costs you already keep there. What each offer and source earns stays with you, not on a tracking vendor's servers. If you'd rather not run a server, Binom's cloud plans work the same way from LanderLab's side: the postback goes to your Binom domain either way.
Cut the placements that only send clicks
Binom groups reports several levels deep, by source, campaign and the placement tokens your traffic source passes. With leads posted back, you see which placements fill the form and which only send clicks, and can cut the second group at the source before it spends more.
On push and pop, where one campaign can touch thousands of zones in a day, that's the difference between a campaign you scale and one you kill on a hunch.
Rotate landing pages on leads, then move the weight
Binom's paths take several landing pages with weights, and its rules split traffic by country, OS or device before it gets there. Build two or three LanderLab variants of the same offer, run them through one path, and the leads posted back tell you which page wins for which audience. Shift the weight in Binom and nothing on the pages has to change.
