WeTracked on your landing pages
WeTracked is built around the store: it connects to Shopify, WooCommerce, Funnelish and checkouts like CheckoutChamp, Sticky.io and Checkify, and sends add to cart, checkout and purchase events to Meta, Google, TikTok, Snapchat, Pinterest, Reddit, Taboola, X and Microsoft server-side. It doesn't take lead form submissions. Where LanderLab comes in is the page before the store: the advertorial, the listicle, the quiz that warms the click up.
That page is also where attribution breaks most often. A presell that drops the fbclid or the UTMs on its way to the product page leaves WeTracked with a purchase it can't tie to the ad. LanderLab's Pass Through URL Params forwards every parameter on the page URL to every link on the page, so the click IDs the ad platforms added arrive at the store intact.
Advertorials in front of a WeTracked store
Cold traffic from Meta, TikTok or native rarely buys from a product page on the first click. A LanderLab advertorial or listicle does the selling, then sends the reader to the store. WeTracked takes over there, tracking the cart, the checkout and the purchase, and reporting each one to the ad platform that sent the click.
The two tools don't overlap: LanderLab handles the pages you test every week, WeTracked handles the store events you don't want to lose.
Keep fbclid and UTMs on the way to checkout
Ad platforms add their click ID to the URL of your presell: fbclid for Meta, ttclid for TikTok, gclid for Google. If the presell's buttons link to the store without them, the trail goes cold. Turn on Pass Through URL Params and every link on the page carries every parameter the visitor arrived with, so the store visit starts with the same click ID and UTMs as the ad.
That's the piece WeTracked can't do from the store side, and the one most presell setups get wrong.
Split test presells on what they sell
Run two variants of an advertorial in LanderLab and give each variant's buttons their own utm_content. LanderLab's analytics shows which variant sends more clicks to the store, and your store and ad reports show which one sold, so you don't crown a presell that only wins on curiosity clicks.
