Everflow integration

Your partners send clicks through Everflow, but the form lives on your landing page. LanderLab posts each lead back with Everflow's transaction_id, so the right partner gets credit and you pay for real submits.

  • Built-in integration
  • Landing pages, Quiz funnels

Why connect it

Why Everflow and LanderLab

  • Partners paid on real form submits

    The conversion is posted server to server when the form is sent, so payouts don't depend on a pixel loading in the visitor's browser.

  • Every payout traceable to a lead

    Add a hidden field for the transaction_id and it's saved with each lead in LanderLab, so a disputed conversion can be matched to the exact submit, its time and its page.

  • Base and additional events on one click

    Everflow offers can carry several events with their own payouts. Post the form as the base event and let a later event, like a signed case, pay out on top.

  • Context for fraud checks

    Everflow's postback accepts the visitor's IP and user agent, which LanderLab captures on every lead, so partner traffic can be checked with real data.

  • Raise payouts where the leads come from

    With conversions per partner in Everflow, you can set custom payouts for the affiliates whose traffic fills the form.

Everflow on your landing pages

When you run an affiliate program, the page that converts is yours and the traffic is your partners'. Everflow sits between the two: it records the partner's click and pays out on the conversion. LanderLab gives it that conversion. A partner's Everflow link brings the visitor to your page with a transaction_id on the URL, and when the form is sent, LanderLab posts it back to Everflow server to server, credited to the partner and the offer.

It's built for advertisers and networks paying per lead: an insurance carrier with a partner program, a law firm group buying intake leads through affiliates, a lead gen network running publishers to its own landing pages. Every payout traces back to a lead you can open in LanderLab.

Everflow partner conversions from your page

A partner's Everflow tracking link sends the visitor to your LanderLab page with Everflow's click ID on the URL. Pass Through URL Params keeps it on every link, and when the form is sent the conversion is posted to Everflow, credited to the partner and the offer that brought the visitor.

Partner payouts on real form submits

Everflow pays partners per conversion. Posted server to server when the form is sent, the conversion doesn't depend on a pixel loading in the visitor's browser, and every payout traces back to a lead you can open in LanderLab, with the page, the variant and the submit time on it.

That matters on both sides of the program. Partners trust a postback more than a thank-you page pixel, and you can answer a payout question with the lead itself instead of a screenshot.

Pay more where the leads come from

Everflow reports conversions per partner and lets you set payouts per partner. When you can see which affiliates, and which of their sources, send people who fill the form, you can offer those partners a higher payout to send more. Custom settings in Everflow can also give a partner its own landing page, so a top affiliate can run on a LanderLab variant built for their audience.

One lead, several events, one transaction_id

An Everflow offer has a base conversion event and can have additional events, each with its own revenue and payout, all tied to the same transaction_id. For lead gen that maps to how the money really moves: the form fill is the base event, and a qualified call, a signed retainer or an issued policy can pay out later on the same click.

Everflow takes lead details on the conversion too, in its adv1 to adv10 fields and an email field, so your partner managers see what kind of leads each partner sends without logging in to LanderLab.

Use cases

Ways to use Everflow on paid traffic

  • 01

    Injury intake through affiliates

    A law firm group runs partners to a LanderLab case review page. Each submit pays the base event in Everflow, and a signed case pays an additional event on the same transaction_id.

  • 02

    An insurance carrier's partner program

    Affiliates send email and native traffic to quote pages. Conversions are posted per submit, and the partners whose leads bind policies get a higher custom payout.

  • 03

    A network's own landing pages for publishers

    A lead gen network builds its debt relief landing pages in LanderLab and runs publishers through Everflow. The visitor's IP and user agent go with each conversion, so the network's fraud checks have something to work with.

FAQ

Everflow integration FAQ

Anything not here, ask us.

Everflow and LanderLab

When is Everflow worth connecting to my landing pages?

When you pay partners through Everflow: the postback credits each lead to the partner who sent it, on a real form submit, without relying on a browser pixel.

Do I need the Everflow JavaScript SDK on my LanderLab page?

Not when partners use Everflow's redirect tracking links, because the transaction_id arrives on the page URL. Everflow's SDK is for direct linking, where there's no redirect.

Do I need Zapier to send leads to Everflow?

No. LanderLab sends the conversion to Everflow's postback URL server to server when the form is sent.

Can I send quiz answers to Everflow?

Yes. Everflow carries custom conversion data in its adv1 to adv10 fields, so answers like state or case type can travel with the conversion.

Can one lead pay out twice?

Only if you set it up that way: additional events on the offer pay out on the same transaction_id, for example a lead and then a signed case.

Other integrations

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From one prompt to qualified leads

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