AnyTrack on your landing pages
Meta, Google, TikTok and Microsoft all optimize toward the conversions they're told about. When a lead's only signal is a pixel firing in the visitor's browser, some of those signals never arrive, and the campaign learns from a thinner picture than you paid for. AnyTrack's job is to collect conversions in one place and send them to each ad platform server-side. LanderLab's job is to give it the lead.
Together, a form fill on a LanderLab page or quiz becomes a Lead in AnyTrack, tied to the visitor's session and click, with the contact details AnyTrack needs to match it. The page's Webhook integration posts each lead to the postback URL of an AnyTrack custom integration, which can match it by AnyTrack's click ID or by the lead's email. AnyTrack then forwards it to the Conversion APIs you've connected. One lead event, every ad platform, and no pixel code to keep in sync across pages.
Lead events your ad platforms can optimize on
An ad set optimizing for leads needs to be told about leads, quickly and reliably. AnyTrack sends conversions through each platform's server-side API instead of depending on the visitor's browser, so ad blockers and short sessions take less out of the signal. LanderLab supplies the event: every submit on the page or quiz goes to AnyTrack as a lead.
For a media buyer that shows up where it counts: Meta and TikTok campaigns that exit learning on real leads, and Google's bidding working from the conversions your pages actually produced.
AnyTrack's tag across your landing pages
AnyTrack identifies each visit with its own tag, which assigns its click ID on the page instead of reading one from the ad's URL, so your ads keep their usual UTMs. In the domain's custom code, the tag loads on every page published there, and AnyTrack sees each session from the first page view, the landing pages you launch next week included.
The tag can also record standard form submits on its own. With LanderLab sending the lead as well, let one of the two report it, so the same person never counts as two conversions.
Match keys AnyTrack hashes for you
Ad platforms match server-side conversions to people with hashed contact data. AnyTrack takes raw email, phone, first and last name, city, state and ZIP with the conversion and hashes them itself, so your LanderLab form fields can go as they are. Better match rates mean more of your leads count in the ad platform, and fewer of them show up as unattributed.
Pre-landers, lead pages and affiliate offers in one account
AnyTrack also takes conversions from affiliate networks, stores and CRMs. If you run LanderLab pre-landers to affiliate offers next to lead pages, both report into the same AnyTrack property: the lead from your form, the sale from the network, each tied to the click that started it. Pass Through URL Params keeps your UTMs on every outbound link, so the offer step keeps the context too.
