Kintura on your landing pages
Kintura's pitch is that the tracker should make routing decisions, not just report on them: which landing page, which offer, which placement, chosen visitor by visitor. Those decisions are only as good as the conversions behind them. On a lead gen campaign the conversion is the form, and when the form is on a LanderLab page, LanderLab supplies it: the visit arrives with Kintura's click ID, a hidden field keeps it, and on submit the page's Webhook integration sends it to Kintura's conversion postback URL.
It suits native and push buyers who'd rather let a model shift traffic between a handful of strong landing pages than babysit weights by hand. LanderLab gives you the landing pages to choose from; Kintura chooses.
Machine learning needs conversions
Kintura chooses routes per visitor from what has converted before. With nothing but clicks to go on, a model can only learn which landing pages get clicked. With a postback from the form on every lead, it learns which landing pages get filled in, which is what you get paid for. LanderLab sends that postback the moment the form is sent, so the model's picture is current.
Placements cut on leads, not on hunches
On native and push, a campaign runs across thousands of sites and zones, and most of the budget decisions are about which ones to keep. Kintura connects to the traffic sources' APIs to manage placement lists. Feed it leads from your LanderLab pages and the lists follow the placements that produce leads, not the ones that produce cheap clicks.
Telling the traffic source what converted
Native networks like MGID and Taboola optimize better when they hear about conversions. Kintura can pass each conversion on to the traffic source with its own click ID, so a lead posted from your LanderLab page reaches Kintura and then the network that bought the click, without a separate pixel on the page.
Pre-landers that keep Kintura's click ID
When a LanderLab page is a pre-lander rather than a lead form, Pass Through URL Params forwards Kintura's click ID and your tokens to every link on the page, including Kintura's own outgoing links to the offer, so the offer's conversion finds its way back to the right route.
