Attio on your landing pages
B2B buyers click more than once. They see a LinkedIn ad, come back through Google, then sign up for the webinar. Most form-to-CRM setups turn that into three records with three half-stories. Sending your LanderLab leads to Attio asserts a person on their email address: the first submit creates the record, every later one updates it.
It suits startups and B2B teams that run their go-to-market from Attio and buy traffic for it: demo pages on LinkedIn and Google, launch waitlists, an agency's own new-business funnel. LanderLab's webhook calls Attio's API directly, so there's no connector to pay for, and each person arrives with the campaign and page variant as attributes you can filter on.
Attio People records, matched on email
Attio's API can create or update a person in one call, matching on email address, the unique attribute on People. If nobody has that email, Attio creates the person. If someone does, Attio updates them instead, so the prospect who clicked a LinkedIn ad last month and a Google ad today stays one record with the newest answers.
Attribution your Attio views can filter on
Add text attributes to People for utm_source, utm_campaign, the landing page and the page variant. Hidden fields fill the UTMs from the ad's URL, LanderLab adds LL Lander URL and LL Variant ID, and a view of People filtered by campaign shows what each ad set delivered.
Adding the person to a pipeline list is a separate step in Attio, done by hand or with Attio's own automation. That keeps the decision of who's a real opportunity with your team, not with the form.
Data Attio will accept, and you'll trust
Attio is strict about what it stores. Email addresses must be valid, phone numbers need a country, and names come as first, last and full. For a team that buys traffic that's a feature: bot submits and typo'd addresses fail at the door instead of polluting the workspace you run your pipeline from. Every lead is still kept in LanderLab's Leads tab.
Judge landing pages on the people they bring
A cheaper cost per lead means little if the people behind it never take a meeting. With the page variant on every Attio record, a view of People grouped by variant shows what happened next: replies, meetings, deals. Keep the page that brings the right people, even when its form fills cost a little more.
