Framer pricing looks simple on the page. There is a free plan, Basic at $10 a month, Pro at $30 a month and a custom Enterprise tier.
For a portfolio or a startup website, that is most of what you need to know. For someone sending paid traffic to landing pages, it is the start of the bill, not the end of it.
Framer charges per site, meters bandwidth instead of visitors, and sells A/B testing as a separate add-on. Each of those matters more when you run five offers than when you run one website. This guide covers every plan, then prices Framer the way a media buyer would actually use it.
Framer Pricing at a Glance
All figures below come from Framer's official pricing page, read on September 22, 2026. Framer shows yearly prices by default. Paying monthly costs more.
- Free, $0. A Framer subdomain, 1 GB of bandwidth and a "Made in Framer" banner. Framer says it is for non-commercial use.
- Basic, $10 a month yearly (about $15 monthly). A custom domain, 30 pages, 2 CMS collections and 50 GB of bandwidth.
- Pro, $30 a month yearly (about $45 monthly). 150 pages, 10 CMS collections, 100 GB of bandwidth, staging, redirects and access to the A/B testing add-on.
- Enterprise, custom. Custom limits, SSO, an uptime guarantee and unlimited editors.
On top of any plan, extra editors cost $20 a month each. A/B testing costs $50 per 500,000 events, and only on Pro.
The Scale Plan Is Gone
If you have read other Framer pricing guides, you have probably seen a $100 Scale plan. Framer launched it in October 2025 as its usage-based tier for larger sites.
As of September 2026, Scale no longer appears on the pricing page. Its pay-as-you-grow limits now sit inside Pro. Pro starts at 150 pages and 100 GB of bandwidth, then lets you buy more pages, CMS items and bandwidth up to fixed ceilings.
Plenty of articles have not caught up yet. If a guide quotes Scale at $100, check the date on it.
What Each Plan Means for Paid Traffic
Free: Not an Option for Ads
The Free plan runs on a Framer subdomain with a Framer banner, and Framer positions it for non-commercial use. Framer's help center also notes that the Meta Pixel needs a connected domain to collect data. So Free is for building and learning, not for running an offer.
Basic: Fine for One Page on One Domain
Basic gets you a custom domain and room for 30 pages. You can paste your Meta or TikTok pixel into the site's head code in settings. For one offer with steady traffic, it works.
The limits show up fast. There is no A/B testing on Basic, analytics history stops at 30 days, and hosting runs from 20 locations instead of the 300+ you get on Pro.
Pro: The Real Starting Point for Media Buyers
Pro is where most ad buyers end up, because it is the only self-serve plan that can add A/B testing. It also brings staging, branching and site redirects.
Pro limits flex as you grow. Past the included amounts, extra pages cost $20 per 100, extra CMS items cost $20 per 10,000, and extra bandwidth costs $40 per 100 GB, up to 2 TB a month.
3 Costs That Change the Math for Ad Buyers
These are the parts of Framer pricing that the plan cards do not make obvious.
1. You Pay per Site, Not per Account
Framer sells site plans. Every site you publish on its own custom domain needs its own plan. One Pro site is $30 a month. Five Pro sites are $150.
That is normal for a company website, and Webflow works the same way, as our Webflow pricing breakdown shows. It hurts when you keep each offer or vertical on its own domain, which many affiliates do so one flagged domain does not take the others down with it.
2. A/B Testing Is an Add-On, Billed per Event
Testing on Framer comes through Convert, an add-on for Pro sites. It costs $50 per 500,000 events. Framer counts a page view, a click on a tracked link or a tracked form submission as one event.
The add-on lets you run up to 5 A/B tests at a time. Add-ons attach to one site's plan, so testing on 5 domains means 5 Convert add-ons. That is $250 a month before your traffic grows at all.
There is also a ceiling. With add-ons, a Pro site tops out at 1.5 million events a month. Past that, you are in Enterprise territory.
3. Bandwidth, Not Visitors, Sets the Limit
Framer does not count visitors. It counts the data your pages send. Pro includes 100 GB a month, and heavy pages use it up faster.
As a rough example, a 3 MB advertorial with video, loaded fresh by 100,000 visitors, moves about 300 GB. That is 200 GB over the Pro allowance, or $80 in overage. Framer lets you run over for one month, then emails you to upgrade.
Test every domain on one plan
LanderLab Grow covers 15 custom domains, 500,000 visits and A/B testing on every page for $119 a month, billed yearly.
Framer Pricing Compared With a Landing Page Builder
Framer is a website builder with strong design tools. LanderLab is built for media buyers: landing pages, quiz funnels and lead routing, priced on monthly visits. Here is how the bills compare for 4 common setups, using yearly prices.
| Setup | Framer | LanderLab |
|---|---|---|
| 1 offer, 1 domain, 20,000 visits, no testing | Basic: $10 | Launch: $69 |
| 1 domain, 100,000 visits, A/B testing | Pro + Convert: $80 | Grow: $119 |
| 5 domains, 100,000 visits, testing on each | 5 Pro sites + 5 Convert: $400 | Grow: $119 |
| 15 domains, 400,000 visits, testing on each | 15 Pro sites + 15 Convert: $1,200 | Grow: $119 |
Framer wins the first two rows, and it is fair to say so. If you run one offer on one domain, it is the cheaper tool. LanderLab's entry plan, Launch, does not include testing either. Testing starts on Grow.
The gap opens once domains multiply. LanderLab Grow covers 15 custom domains, 500,000 visits and A/B testing on every page under one price. It also includes 3 users. On Framer, 2 extra editors add $40 a month.
These numbers assume each Framer site stays inside its first 500,000 events and its bandwidth allowance, with no extra editors. Monthly billing raises both sides: Framer Pro is about $45 and LanderLab Grow is $149.
What Framer Does Not Do for Lead Gen
Price aside, some everyday paid traffic work falls outside what Framer is built for.
- Cloning a winning page. LanderLab's page importer pulls pages in by URL, ZIP file or straight from spy tools like Adplexity and Anstrex. Framer does not list a spy-tool import.
- Quiz funnels. LanderLab includes unlimited quiz funnels with drop-off analytics on every paid plan. Framer has no dedicated quiz funnel builder.
- Lead routing. LanderLab sends each lead on to tools like LeadProsper, Phonexa, Meta CAPI and ClickFlare, which matters for pay-per-call campaigns. Framer forms collect submissions, but there is no built-in lead distribution.
A Cheaper Way to Run the Same Campaigns
If the table above describes your setup, the fix is not a different Framer plan. It is a tool priced on the thing you actually buy, which is traffic.
LanderLab is a landing page and quiz funnel builder for paid traffic. One plan covers every domain you connect. Launch is $69 a month billed yearly, with 100,000 visits, 50 pages and 5 domains. Grow is $119 with 500,000 visits, 15 domains, 3 users and testing included.
The daily work is built in. Import a page by URL or ZIP, clone it into a new angle, split test the version, then send each lead straight to your buyer or CRM. Visits above the plan cost $0.001 each on Launch, so a strong month raises the bill by cents rather than tiers. Extra domains are $5 a month.
The trade is worth stating plainly. Framer is the better design tool, and it hosts a real website with a CMS and a blog. LanderLab does not replace your company site. It replaces the per-site, per-test billing you run into when you use a website builder for campaigns.
The free plan is the cheapest way to test that claim: 2,500 visits, 5 pages, 1 custom domain, no credit card.
Which Framer Plan Should You Pick?
If you build brand sites, product sites or a portfolio, Framer pricing is reasonable and the tool is a strong choice. Basic covers a simple site. Pro covers a growing company site with a blog and a team.
If you run ads to a single landing page and do not split test, Basic at $10 is hard to beat.
If you test every week, keep offers on separate domains, or sell leads, the per-site model gets expensive fast. That is the point to compare it with a builder priced on visits. Our Unbounce pricing guide runs the same math on another popular option.
Frequently Asked Questions
How much does Framer cost per month?
Framer has a free plan. Paid plans are Basic at $10 a month and Pro at $30 a month, both billed yearly. Monthly billing costs more, about $15 and $45. Enterprise is priced on request, and extra editors cost $20 a month each.
Does Framer include A/B testing?
Not by default. A/B testing comes with the Convert add-on, which needs the Pro plan and costs $50 per 500,000 events. It allows up to 5 A/B tests at a time on that site.
Is the Framer Scale plan still available?
Scale no longer appears on Framer's pricing page as of September 2026. Its usage-based limits now sit inside the Pro plan, which lets you buy extra pages, CMS items and bandwidth as you grow.
Can I run paid ads to a Framer site on the free plan?
It is not a good fit. The free plan uses a Framer subdomain, shows a Framer banner and is meant for non-commercial use. Framer also says the Meta Pixel needs a connected domain to collect data.
Is Framer cheaper than LanderLab?
For one offer on one domain, yes. Framer Basic is $10 a month against $69 for LanderLab Launch. Once you test across several domains, Framer charges for each site and each add-on, while LanderLab Grow covers 15 domains and A/B testing for $119 a month, billed yearly.
The Bottom Line
Framer pricing is fair for what Framer is: a design-first website builder. The cost only climbs when you use it like a landing page platform, with many domains and constant tests.
Add up your real setup before you commit. Count your domains, your tests and your team, then compare them against the LanderLab pricing plans.
Price your campaigns on visits, not sites
