Klaviyo on your landing pages
DTC buyers rarely send cold traffic straight to a product page. They warm it up with a quiz that matches a routine, an advertorial that tells the story, or a giveaway that builds a list before launch. Those pages are where the email is captured, and Klaviyo is where it gets turned into an order. The gap between the two is where paid leads get lost: a CSV exported on Friday, a Zap that silently stopped, a list nobody segments.
With LanderLab there is no gap to fall through: every lead from the page is added to the Klaviyo list you choose as a profile, with the quiz answers, the campaign and the A/B variant as properties. Your flows fire on the shopper who clicked an hour ago, not last week, and every profile can tell you which ad and which page earned it.
Klaviyo profiles from advertorials and quiz funnels
You pick a list from the ones LanderLab loads from your Klaviyo account, and each submit adds the lead to that list in real time. LL Lander URL and LL Variant ID go along as properties too, so the advertorial's leads and the quiz's leads never blur together in reporting.
Because the profile arrives with the answers on it, the list is useful from day one. A segment on skin_type or budget lets you send the routine, the bundle or the price point that matches what the shopper told you, instead of one blast to everyone who clicked.
From ad click to first order with a list-triggered flow
A Klaviyo welcome series usually starts when someone joins a list. Point the page at that list and the shopper who clicked your ad gets the welcome email and the first-order offer right away, and a flow filter can take them out of the series once they buy.
Klaviyo starts a list-triggered flow when a profile first joins the list, so a shopper who comes back through a second ad set doesn't get the same welcome series twice.
Send only the leads that fit, through a workflow
Klaviyo is also an action in LanderLab Workflows (beta). Put a Filter node before it and only leads that meet a condition, such as a country you ship to or a completed quiz, reach the list. The rest stop at the filter, and the workflow's Runs view shows where each lead went.
A Switch node takes it further: one giveaway page, several geos, each routed to its own Klaviyo list, so US entrants never get the UK shipping offer.
Consent stays with Klaviyo, the source stays with you
Klaviyo tracks email consent on the profile, separately from list membership. That keeps your sending rules where they belong, in Klaviyo. What LanderLab adds is the context Klaviyo can't see on its own: the page, the variant, the campaign and the click ID that brought the profile in.
Every lead is also stored in LanderLab's Leads tab, filterable by date and variant, unless you turn on Lead Compliance Delivery. If a profile ever looks wrong, the original submit is there to check.
