BuyerLink on your landing pages
Selling leads one buyer at a time means contracts, caps and gaps: the roofer who is full this week, the agency that only covers three states. BuyerLink replaces that with a marketplace. Its auction matches each consumer to businesses by the service they want and where they live, and delivers them to the highest bidder.
LanderLab is the front end that makes those leads worth bidding on. A quiz collects the service, the ZIP code and the details buyers target, conditional steps send the wrong fits elsewhere, and hidden fields keep the campaign on the lead. The page's webhook posts each complete lead to the endpoint your BuyerLink account gives you, so it goes into the marketplace as it's submitted, and you keep a copy in your Leads tab for your own reporting.
Qualified leads into BuyerLink's auction
BuyerLink runs a real-time auction for each consumer and delivers them to the highest bidding business, in the format that wins: an Enhanced Click, a lead or a call. Buyers target the consumer's intent, the location of the service, the volume they want and the price they'll pay.
That means a lead with the service, the ZIP code and the project details filled in is a lead more businesses can bid on. A half-filled lead is one fewer bid, so the work you put into the quiz shows up in what each lead earns.
Ask what BuyerLink's buyers bid on
Build the quiz around the fields your BuyerLink campaign asks for in the vertical, such as the project, the ZIP code, whether they own the home and the timeline. Required fields keep incomplete leads from leaving the page.
Conditional steps handle the rest. A renter on a window replacement offer, or a ZIP outside the campaign's coverage, can go to another offer instead of becoming a lead nobody wants to buy. For stricter rules, LanderLab Workflows (beta) can put a Filter in front of an HTTP Request node and send BuyerLink only the leads that match.
Know what each campaign earns in BuyerLink
Every lead in LanderLab carries the campaign, the page and the A/B variant it came from, and the Leads tab filters them by date and variant, with CSV export on Grow and up. Line those up with what BuyerLink paid and what the clicks cost, and you know which ad sets and which landing pages make money.
That's how you test on revenue rather than form fills. A variant that collects fewer leads but more complete ones may be the one that earns more per click.
