Freshsales on your landing pages
Freshsales is good at deciding who to call next: Freddy scores every contact and sequences run the follow-up on their own. Both depend on what's on the record when it arrives. Sending your LanderLab leads to Freshsales creates or updates a contact for each submit in real time, with the answers that signal fit and the campaign that brought them, so scoring and sequences have something to work with from the first minute.
It's for sales teams on Freshworks who pay for their demand: software and point-of-sale vendors running demo pages on Meta and Google, service businesses quoting from a form, agencies feeding a client's CRM. There's no Freshsales connector to install: the page's webhook posts each lead to Freshsales' contact API, and the contact is there seconds after the submit.
Freshsales contacts from every form fill
Each submit becomes a Freshsales contact with name, email, phone and every answer you keep a field for. Freshsales matches the contact on email: a new address creates a contact, a known one updates it, so a lead who comes back through a retargeting ad stays one record with the newest answers.
Nobody exports a sheet at the end of the day or imports it in the morning. A lead from the ad that ran at 9pm is in Freshsales at 9pm, in the Lead stage, in the views your reps already work.
Freddy scoring and sequences on fresh paid leads
Freshsales scores contacts with Freddy and can enroll them in sales sequences, a planned run of emails and tasks. Both work better with more on the record. Map the quiz answers that signal fit (number of locations, timeline, budget) to contact fields, and the contact arrives with the data your scoring and your sequence conditions look at.
That turns a long form into an advantage. The extra question on your quiz isn't friction you pay for; it's the field that puts the best leads at the top of a rep's list.
Campaign and variant in Freshsales fields
Create custom contact fields for the campaign, the landing page and the page variant, then map hidden fields and LanderLab's LL Lander URL and LL Variant ID to them. A Freshsales report on contacts and won deals by campaign tells you which ad sets bring revenue, not just form fills.
The same fields settle split tests. If variant B wins on submits but variant A's contacts score higher and close more, Freshsales shows it, and you keep the page that sells.
