Anxhela Tomani

You spent money getting that visitor to your landing page. They read it, considered it, and left. Three days later, your retargeting pixel fires, and you show them an ad. They click. You send them back to the exact same page they already decided not to convert on. That is the retargeting mistake most paid […]

Google Ads landing page examples are everywhere. Most of them show you the same enterprise software brands with the same generic observations. That is not useful if you are trying to understand what actually makes a page convert for your specific vertical and visitor type. You just paid for that click. The search query was […]

If you are running paid ads, the page you send traffic to is one of the highest-leverage decisions in the campaign. Not the bid strategy. Not the audience. Not the creative. The destination. Most teams default to their website because it already exists. That default costs them conversions every day. This is not a philosophical […]

There are four main types of landing page optimization tools. Most lists combine them all, which makes them less helpful. A page builder is different from a testing platform, and a heatmap tool is different from both. If you know which landing page optimization tools you need right now, you can avoid spending money on […]

Most CRO guides are made for UX teams with long testing cycles, their own developers, and a Hotjar subscription they know how to use. Most media buyers are in a different spot. They have live campaigns, a daily budget, and a landing page that either works or it doesn’t. When the cost per lead goes […]

Most thank you pages say two things: “Thanks for submitting” and “We’ll be in touch soon.” That’s it. The visitor converts, lands on a generic confirmation screen, and the page does nothing else. This is one of the most expensive mistakes in paid traffic. Not because the thank you page is costing you money directly, […]

Most landing pages are built the wrong way. Not because the people building them don’t care, but because the advice they’re following is vague, generic, and not tied to actual conversion data. “Make your CTA button red.” “Keep your form short.” “Add a hero image.” These aren’t best practices. They’re decorating tips. This guide is […]

Sending paid traffic to a homepage is like running a TV ad that tells people to Google your competitor. You paid for the attention. You just gave it away somewhere else. 77% of Google Ads campaigns send traffic to pages that weren’t built for the ad that sent them there. Homepages, product category pages, and […]

Most affiliates and media buyers send cold traffic straight to an offer page and wonder why their CVR is trash. The problem isn’t the offer. It isn’t the targeting. It’s that you’re asking a stranger to make a decision before they’re ready. Presell pages fix that. This guide covers every format worth using, real vertical-specific […]

You’re running paid traffic. Your ads are live, your targeting is dialed in, and leads are coming in. But how do you know if you’re paying too much for them? That depends entirely on your industry. A $90 lead is a win for a legal services firm and a disaster for an e-commerce brand. A […]

Most landing page articles show you pretty screenshots and call it a day. This one is different. Every example below is built around a specific conversion principle, with a breakdown of exactly what makes it work and a ready-to-use AI prompt so you can build the same page in LanderLab in minutes. Whether you are […]

You are paying for every single click. The targeting appears to be dialed in; the creative seems effective, and the click-through rate looks acceptable. But somewhere between that initial click and the eventual conversion, people are just bouncing. It is not because the offer itself is unattractive, no. It is not even from a broken […]

Most marketers don’t have a traffic problem. They have a conversion problem. You can drive thousands of clicks from ads, SEO, or social, but if those visitors land on a page with too many options, unclear messaging, or no defined path, they leak out almost immediately. Every extra link, every distraction, every unnecessary decision costs […]