Microsoft Advertising on your landing pages
Most search buyers run Microsoft Advertising as the second engine behind Google, often with the same keywords and the same landing pages. That only pays if Microsoft's bidding knows which clicks became leads, which means conversion tracking on the landing page.
LanderLab has a Microsoft Ads pixel built in for browser-side conversion tracking. It's saved to your LanderLab account once and switched on per page, on the variants you choose, so there's no tag to paste on each landing page and nothing to forget when you publish a new one. A hidden field keeps the msclkid on every lead for the sales your CRM uploads later.
It suits search-driven lead gen that already works on Google: home services, Medicare and insurance, legal intake, B2B demos. Same pages, a second source of leads, measured the same way.
Bing search traffic, measured on leads
A page visit isn't what you're paying for. With the Microsoft Ads pixel on the landing page, conversions are reported from the visitor's browser to Microsoft Advertising, and your conversion goals turn the lead into the number Microsoft reports and bids on.
Because the pixel lives in your account, every landing page you switch it on for reports the same way. A new ad group's page is tracked from its first click instead of after someone remembers to paste a tag.
msclkid from the click to the signed contract
The msclkid is the thread that ties a sale back to a Bing click. LanderLab saves it on the lead through a hidden field and delivers it to your CRM, sheet or webhook with the rest of the form, along with the page and variant the visitor saw.
When the job is booked, your CRM can upload it to Microsoft Advertising by msclkid within 90 days of the click. Bidding then learns from revenue, which a cheap form fill on a low-intent keyword never provides.
Quiz funnels on Microsoft search traffic
A ZIP-first quiz often beats a long form on search traffic, and it still has to be measured. On Scale and up, visitors who give up halfway stay in LanderLab's Leads tab as Partial leads for your own follow-up, while finished quizzes are the leads you judge the campaign on.
Run the Google playbook on Microsoft
If a landing page works on Google, there's no reason to rebuild it for Bing. Point Microsoft ad groups at the same pages, switch on the Microsoft Ads pixel next to Google's, and capture both gclid and msclkid with hidden fields. Each lead then says which engine it came from, and Pass Through URL Params keeps the click ID on any link to the next step.
