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Landing pages built from your Realize campaigns.

Connect Realize (formerly Taboola) and LanderLab reads your campaigns. It builds the page from the ad that's running, puts each ad's spend beside the leads its page brought in, and keeps the Taboola Pixel and click ID on every page.

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Ads in this campaign

Last 7 daysOn the campaign's cost per lead1.5× the campaign's cost per lead: test a new angleLowest cost per lead in the campaign

From Realize
Spend$1,310.40
Clicks3,120
CPC$0.42
In LanderLab
Visits2,964
Leads104
Conv. rate3.5%
Cost per lead$12.60
From Realize
Spend$942.40
Clicks2,480
CPC$0.38
In LanderLab
Visits2,371
Leads52
Conv. rate2.2%
Cost per lead$18.12
From Realize
Spend$874.20
Clicks1,860
CPC$0.47
In LanderLab
Visits1,792
Leads97
Conv. rate5.4%
Cost per lead$9.01

At a glance

LanderLab x Realize, in four lines.

What the connector is, what it reads, what it does with it, and what goes back to Realize.

What it is
A connector between Realize (formerly Taboola), the performance ad platform, and LanderLab, the landing page builder for paid traffic.
What LanderLab reads
Your Realize campaigns, their ads (title, thumbnail, description, call to action and landing page URL) and their numbers by ad and by publisher site.
What it does with them
Builds a matching landing page or presell from an ad, imports the page an ad sends to now, and shows Realize's spend beside LanderLab's leads.
What goes back to Realize
Page views and conversions through the Taboola Pixel, and the click ID Realize adds to every ad (tblci), kept with each lead for server-to-server postbacks.

Optimize

How LanderLab helps you get more from Realize.

Realize optimizes the bid. The page is still yours. LanderLab closes the gap between the ad Realize shows and the page the click lands on.

  1. 01

    Read your campaigns

    Connect Realize once. Your campaigns, their ads and their numbers show up in LanderLab, so you start from what's running, not from a blank page.

  2. 02

    Build from the ad

    Pick an ad and LanderLab builds the page from it: the title as the headline, the thumbnail as the picture, the angle as the layout. The click lands where the ad promised.

  3. 03

    Track every conversion

    The Taboola Pixel is on every page, each lead fires a conversion, and the click ID Realize adds (tblci) is kept with the lead. Maximize Conversions learns from your leads, not your clicks.

  4. 04

    Refine where it pays

    See cost per lead by ad and by site. Test a new angle on the page that's losing, set the winner as main, and block the sites in Realize that send clicks without leads.

Build

Build from the ad, or bring the page you run now.

Most Realize campaigns already have an ad that works and a page that could work harder. Start from either one.

With AI

Build the page from the ad

Pick a Realize ad and the AI Assistant takes it as the brief: the title, the thumbnail, the description and the call to action. It writes the presell or landing page to match, in your colours, with the Taboola Pixel on.

  • A story, a listicle or a quiz, from the same ad
  • The headline and picture match the ad, so the reader and Realize's review see one story
  • Change anything after, by hand or by asking
The AI Assistant

Import

Import the page your ads send to now

Every Realize ad carries the URL it sends to. Import that page into LanderLab in one click, from whatever it was built with, and edit it like a page you built here. Then point the ad at the new URL.

  • Any page, from any builder
  • Your copy, pictures and layout kept
  • Replace Links points every button at your offer
The Page Importer

Report

Realize's numbers beside your leads.

Realize knows what each click cost. LanderLab knows which clicks became leads. The connector puts them on one row, by ad and by publisher site, so you see what a lead really costs.

solar-tx-homeownersLast 7 days

From RealizeIn LanderLab
AdSpendClicksCPCVisitsLeadsConv. rateCost per lead
What solar really costs a Texas homeowner in 2027On the campaign's cost per lead$1,310.403,120$0.422,9641043.5%$12.60
5 things to check before you put solar on your roof1.5× the campaign's cost per lead: test a new angle$942.402,480$0.382,371522.2%$18.12
Does your home qualify for solar? Find out in 30 secondsLowest cost per lead in the campaign$874.201,860$0.471,792975.4%$9.01
Campaign total$3,127.007,460$0.427,1272533.5%$12.36
From RealizeIn LanderLab
Publisher siteSpendClicksCPCVisitsLeadsConv. rateCost per lead
Regional news site$970.202,310$0.422,214984.4%$9.90
Finance publisher$705.201,640$0.431,571714.5%$9.93
Weather app5× the campaign's cost per lead: block it in Realize$582.201,420$0.411,35290.7%$64.69
Sports news siteLowest cost per lead$507.401,180$0.431,128615.4%$8.32
Lifestyle magazine2× the campaign's: watch it$362.00910$0.40862141.6%$25.86
Campaign total$3,127.007,460$0.427,1272533.5%$12.36

  • Cost per lead, not just CPC

    Spend and clicks come from Realize, visits and leads from your pages, so every ad and every site shows what a lead really costs.

  • The sites that never convert

    The site breakdown shows the publishers that send clicks without leads. Block them in Realize, campaign by campaign: a site that fails one offer can work for another.

  • Your count to check Realize's against

    The pixel misses what ad blockers stop. Your Leads tab counts every submit with its click ID, so it's the number to hold Realize's conversions up to.

Before and after

Realize traffic, the old way and the LanderLab way.

The old way

  • “I copy the ad's headline into my builder by hand.”
  • “Spend is in Realize, leads are in a spreadsheet.”
  • “I paste the Taboola Pixel on every new page.”
  • “The click ID gets lost before the offer.”
  • “My advertorial got rejected and I don't know why.”

The LanderLab way

  • “The page is built from the ad itself.”
  • “Spend and leads on one row, by ad and site.”
  • “The pixel is on every page I publish.”
  • “The tblci rides along to the lead and the offer.”
  • “The label and links review checks, on every page.”
Start for free

Tracking

The pixel, the click ID and the conversion, handled.

Realize's Maximize Conversions bidding is only as good as the conversions it sees. LanderLab makes sure it sees them.

  • The Taboola Pixel, built in

    Saved to your account once and switched on per page. Every visit sends a page view, with no code to paste.

  • A conversion on the lead

    The form submit fires a conversion event, so Realize counts the leads, not only the visits, and bids toward them.

  • The click ID, kept

    Realize adds tblci to every ad URL. A hidden field saves it with each lead, ready for a server-to-server postback.

  • Passed on to the offer

    Pass Through URL Params carries tblci, your UTMs and Realize's macros like {site} and {campaign_item_id} to every link on the page.

  • Server-to-server postbacks

    The page's Webhook integration can call Realize's postback URL with the click ID, for the conversions a browser pixel misses.

  • Every variant reports

    On an A/B test each variant runs the pixel and carries its variant ID, so both sides judge an angle on the same leads.

Ad review

Pages that pass Realize's review.

Realize reviews the page as well as the ad. These are the things its landing page policies name, and how LanderLab helps you get them right on every page.

  • An Advertorial label at the top

    Realize asks for “Advertorial” or “Sponsored by” across the top of an advertorial. Put it in a global block and every presell carries it.

  • The ad and the page tell one story

    Titles and thumbnails that don't match the page are a named rejection reason. A page built from the ad starts out matched.

  • No fake urgency, no fake news

    No countdown clocks that reset, no made-up reporters, no “news” on the page or in its URL, no menu buttons that go nowhere. Real dates, or none.

  • Reviews that are real

    Made-up comments, reviews and testimonials get rejected, and so does “Our research shows” copy you can't back up.

  • Who you are, and your privacy policy

    Company details, contact information and a link to your privacy policy on the page. Keep them in a footer global block.

  • No traps on the way out

    No paywall or sign-up gate, no stack of popups, no back-button hijacking, and video sound only when the reader turns it on.

From Realize's help center (Landing Page Policies, Campaign and Campaign Item Rejection Reasons, A Content Checklist, Deceptive Landing Page Practices), read November 11, 2026. Realize's reviewers decide, so check its policies before you launch.

Guide

Realize landing pages: what works.

What Realize is, what a page for its traffic needs, and how to track and optimize it.

What is Realize?

Realize is Taboola's performance advertising platform. Taboola announced it on February 26, 2025, as a platform built only for performance outcomes beyond search and social, and it replaced Taboola Ads: the ad platform that was at ads.taboola.com is now at ads.realizeperformance.com.

It still runs on Taboola's network: the sponsored recommendations under articles on news and publisher sites, plus display and video placements, email and the news feeds built into phones. Realize says it reaches 11,000+ premium publishers and over 600 million daily active users.

Some names stayed. The tracking code is still the Taboola Pixel and the API is still Taboola's Backstage API, so you'll see both names in setup screens, and in this guide.

How a Realize campaign is built

A campaign has one objective (leads, online purchases, website traffic or brand awareness), a bid strategy, targeting and a budget. Inside it are the ads, which Realize's API calls items: each one a title, a thumbnail, an optional description and call to action, and the URL the click goes to.

Bidding is Maximize Conversions (with a target CPA if you set one), Enhanced CPC or a fixed bid. Taboola's own advice for a new campaign is 5 to 10 titles and thumbnails, one destination URL, and at least $50 a day in spend.

That's why the page matters as much as the ad: Realize tests your titles and thumbnails against each other, but every one of them lands on the same page.

What a Realize landing page needs

Realize readers come from an article, not a search. They didn't go looking for your offer; a headline caught them. The page has to finish the story the ad started, on a phone, before they go back to what they were reading.

  • The ad's promise in the headline. Realize lists titles and thumbnails that don't match the page among its rejection reasons, and readers leave for the same reason.
  • One column, one call to action. Most of the traffic is on phones. No navigation, no second offer.
  • A light first screen. The headline, one picture and the button, so the page is there before the reader's patience runs out.
  • The labels Realize asks for. “Advertorial” or “Sponsored by” at the top of an advertorial, your company details, contact information and a privacy policy link.

Presell or straight to the offer?

A presell is an article between the ad and the offer: a story, a listicle or a review that warms the reader up before the sales page. It suits offers that need explaining (solar, insurance, a supplement, a new gadget) and readers who clicked out of curiosity.

Straight to the offer suits a reader who already knows what they want: a quote form, a product page, a booking. A short quiz sits between the two. It qualifies the reader and reads like the content they came from.

You don't have to guess. Build the presell and the direct page from the same ad, split the traffic on one URL and let the leads decide.

Tracking Realize conversions

Realize optimizes toward the conversions it sees. They come from the Taboola Pixel in the browser (a base code on every page that sends page views, plus an event for each conversion) or from server-to-server postbacks, where your server tells Realize about a conversion by its click ID.

Realize adds that click ID to every ad URL by itself, as tblci. Keep it: save it with the lead in a hidden field, pass it on to the offer, and send it back on the postback. By default a conversion counts for 30 days after the click.

In LanderLab the pixel is built in, URL parameters pass through every link, and the click ID rides along with every lead. A tracker like ClickFlare can take it from there, with its own Taboola cost sync and postbacks.

Optimizing by ad and by site

Realize reports by ad and by publisher site. Spend and clicks per site tell you what a site costs; leads per site tell you what it's worth. Put the two side by side and the sites to block show up on their own.

Do the same by ad. An ad with a great click-through rate and a page that doesn't convert is the most expensive kind. When one ad's cost per lead runs high, test a new angle on its page before you pause the ad, and keep the page that wins.

Realize can block a site for one campaign or bid it down. A site that fails one offer can work for another, so decide campaign by campaign.

Use cases

Ways to run Realize traffic with LanderLab.

  • Lead gen presells

    A savings story on news sites leads to a short quiz. Realize optimizes on submitted quizzes, and the sites that send renters get blocked.

  • Ecommerce presells

    A listicle warms readers up before the product page. Pass Through URL Params keeps the click ID on the way to the store, so purchases count.

  • Insurance and finance quotes

    A quote quiz on your own domain, with the company details and privacy link Realize asks for, and every lead posted to your CRM or buyer.

  • Advertorials that pass review

    The Advertorial label, your company details and the privacy link in global blocks, on every presell you publish.

  • Angle tests on one URL

    Two presells for the same ad on one URL. The page that wins on leads gets the traffic, not the one that wins on clicks.

  • Agencies with many clients

    A workspace per client, its own domain and team, and pages built from that client's Realize ads.

Works with

The rest of your Realize stack.

Send each lead where it's worth the most, and the conversion back to the campaign that paid for it.

See integrations

FAQ

Realize and LanderLab, answered.

Anything not here, ask us.

Realize and the connector

What is Realize?

Realize is Taboola's performance advertising platform, launched in February 2025 as the next step for Taboola Ads. It runs native, display and video ads across Taboola's network of 11,000+ publisher sites, apps and device feeds, and bids for conversions.

Is Realize the same as Taboola Ads?

Realize replaced Taboola Ads. Taboola's help center covers the move (“Taboola Ads to Realize: What's New?”): the ad platform is now at ads.realizeperformance.com, and the pixel and the API still carry Taboola's name.

What does the LanderLab x Realize connector do?

It brings your Realize campaigns into LanderLab. You can build a landing page or presell from any ad, import the page an ad sends to now, and see each ad's and each site's spend from Realize beside the visits and leads LanderLab counted.

Does LanderLab change my Realize campaigns?

No. LanderLab reads your campaigns, ads and numbers. Bids, budgets, site blocks and new ads stay in Realize, where you change them.

Can I use Realize's and LanderLab's MCP servers together?

Yes. Realize has an MCP server for managing campaigns from an AI assistant, and LanderLab has one for building and testing pages. Add both to an assistant like Claude and one conversation can read the campaign and change the page.

Does LanderLab work with Outbrain and other native networks too?

Yes. The Outbrain and NewsBreak pixels are built in, MGID takes postbacks through the Webhook integration, and Pass Through URL Params keeps any network's click ID on its way to the offer.

Pages and tracking

What should a Realize landing page include?

The ad's promise in the headline, one column and one call to action, and what Realize's policies ask for: “Advertorial” or “Sponsored by” at the top of an advertorial, your company details, contact information and a privacy policy link.

Why was my Realize landing page rejected?

Realize's help center names the usual reasons: no “Advertisement” label at the top, made-up reporters, comments or countdown clocks, the word “news” on the page or in its URL, dates that don't match the article, and titles or thumbnails that don't match the page. Its reviewers have the final word, so read its policies before you launch.

Should Realize traffic go to a presell or straight to the offer?

A presell suits offers that need explaining and readers who clicked out of curiosity; a direct page suits readers who already know what they want. Build both from the same ad in LanderLab, split the traffic on one URL and keep the one with the lower cost per lead.

How do I track Realize conversions?

With the Taboola Pixel, which LanderLab puts on your pages without code and which fires a conversion on each lead, and with server-to-server postbacks, which send Realize back the click ID (tblci) it added to the ad URL. LanderLab keeps that click ID with every lead.

What is tblci?

It's the click ID Realize adds to every ad URL by itself (tblci={click_id}). Save it with the lead and send it back on Realize's postback URL, and the conversion is matched to the click that paid for it.

Why does Realize show fewer conversions than LanderLab?

The pixel runs in the reader's browser, and ad blockers and privacy settings stop some of it. LanderLab's Leads tab counts every submit with its click ID, so it's the number to check Realize's against, and the click ID is what a server-to-server postback uses to close the gap.

Keep exploring

Goes well with Realize.

All integrations

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