WhatsApp integration

The business owner you buy ads for won't open a dashboard, but WhatsApp is always open. Send each lead there through the Cloud API, to your own number or straight to the lead.

  • Built-in integration
  • Landing pages, Quiz funnels

Why connect it

Why WhatsApp and LanderLab

  • Alerts where local business owners actually look

    Owners of HVAC, plumbing or roofing companies rarely open Slack, but they answer WhatsApp. The lead lands in front of the person who will call it back.

  • A message to the lead too

    Send the message to the lead's own phone and every person who submits hears from your business on WhatsApp, with a confirmation or the number you'll call from.

  • Approved templates that deliver any time

    Template messages reach people outside WhatsApp's 24-hour window, so alerts and confirmations don't depend on who wrote to your number last.

  • Every alert filled from the lead

    Each placeholder in the template takes a value from a lead field: the name, the problem, the campaign. Every alert reads the same way, with the details that matter.

  • No middleman between the page and WhatsApp

    LanderLab calls the WhatsApp Cloud API with your own account, so there's no automation plan to pay for and no extra place for a lead to get stuck.

WhatsApp on your landing pages

LanderLab's WhatsApp integration sends a WhatsApp message every time a page collects a lead, through Meta's WhatsApp Cloud API and your own WhatsApp Business account. You connect the account once, then choose per page who gets the message and which approved template it uses.

The recipient can be you, a client or a sales rep. Or it can be the lead: the message goes to the phone number the visitor just typed, on the app they actually read.

It's built for local service ads, where the owner works from the phone, and for geos where WhatsApp is how people talk to businesses, such as Latin America, Southern Europe and India.

WhatsApp lead alerts on the phone that makes the callback

Switch WhatsApp on for a page and each new lead from it arrives as a WhatsApp message. There's no dashboard to open and no new app to learn, and the alert lands on the phone the call is made from. A prospect who asked for a quote a minute ago still remembers why, and a quick callback reaches them before they fill in a competitor's form.

Alerts for clients who don't use Slack

If you run paid traffic for a local business, the owner may never open Slack or Telegram, but they check WhatsApp. Sending the alert there puts the lead in front of the person who will call it back, without a login to anything.

For an agency, that changes the client conversation. The owner sees the leads your campaigns produce as they happen, with the campaign named in each alert, instead of waiting for a monthly report to find out the ads are working.

WhatsApp templates and the 24-hour window

WhatsApp only delivers free-form text to people who have messaged your business number in the last 24 hours. Everyone else, a client's phone that has never written to your number included, gets a template: a message you create in WhatsApp Manager and Meta approves before it can be sent.

That's why LanderLab's WhatsApp alerts work from your approved templates, with each placeholder filled from a lead field or a fixed value, and flags a template Meta no longer approves. One template with the name, the phone, the answer that matters and the campaign covers most alert needs.

Message the lead, not only yourself

Point the message at the lead's phone field and every person who submits gets a WhatsApp message from your business: a booking confirmation, a quote reference, the number your technician will call from. When the callback comes, it's from a business they've already seen in their chats.

WhatsApp's rules require a person's opt-in before a business messages them, and the opt-in has to name your business, so put a consent line next to the phone field. Numbers also need the country code, which is easy when you buy one geo per page.

Use cases

Ways to use WhatsApp on paid traffic

  • 01

    Owner alerts for local service ads

    An HVAC company's Google Ads page sends each booking request to the owner as a template message with the name, the problem, the phone and the campaign. The owner calls back from the same phone the alert arrived on.

  • 02

    An instant confirmation to the lead

    A roofing estimate form sends the homeowner a utility template: their request is in and the estimator will call from this number. The callback comes from a business they've already seen in their chats.

  • 03

    Lead gen in WhatsApp-first geos

    A buyer's sales team in Spain or Brazil works WhatsApp all day. The page messages each lead with an approved opener, and when the lead replies, the 24-hour window opens for the rep to continue in free text.

FAQ

WhatsApp integration FAQ

Anything not here, ask us.

WhatsApp and LanderLab

Is WhatsApp worth connecting to my landing pages?

When the person who calls the lead lives in WhatsApp, or your leads do, yes. Alerts reach owners who never open a dashboard, and leads can get a confirmation on the app they read most.

Does LanderLab integrate with WhatsApp?

Yes. WhatsApp has its own integration in LanderLab that sends through the WhatsApp Cloud API with your own WhatsApp Business account, to a fixed number or to the lead's phone.

Which WhatsApp account do the alerts come from?

Your own WhatsApp Business account on Meta's Cloud API, from its registered business number, using a message template Meta has approved.

Can I send a WhatsApp message to the lead?

Yes. The recipient can be the form's phone field. WhatsApp requires the lead's opt-in first, so add a consent line that names your business.

Do I need Zapier to send leads to WhatsApp?

No. LanderLab calls the WhatsApp Cloud API directly with your account's credentials.

Can my personal WhatsApp number get the alerts?

Yes, as the recipient. Messages are sent from the business number registered on the Cloud API, and any WhatsApp number can receive them.

Other integrations

Plug in the rest of your stack.

Connect WhatsApp and launch your next page.

Build the page, switch WhatsApp on and send your ads to it. Free to start, no card.

From one prompt to qualified leads

Watch one prompt become a live solar quote funnel, every lead routed to your buyer, and the leaks flagged before they eat your budget.

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